Challenge: The NGO's website faced several technical and design challenges that hindered user experience, impacted donations, and limited blog engagement:

Poor User Experience: Inconsistent layout, slow page load times, and broken links created a frustrating user experience.

Ineffective Donation Page: The donation page lacked a clear call-to-action and failed to inspire potential donors.

Weak Brand Identity: The website lacked a strong brand identity and failed to communicate the NGO's mission effectively.

Solution:

Vision71 Technologies conducted a comprehensive website audit and provided the following recommendations:

User Experience Optimization: Improved website navigation, page load speed, and overall user experience through technical optimizations and strategic design choices.

Donation Page Redesign: Created a visually appealing and persuasive donation page, incorporating clear calls-to-action, compelling storytelling, and social proof.

Brand Identity Enhancement: Developed a strong brand identity, including a clear mission statement, consistent messaging, and a visually appealing design.

Content Strategy: Developed a content strategy to create engaging blog posts, testimonials, and impact stories.

Key Technical Features:

Responsive Web Design: Ensured optimal viewing experience across devices.

Performance Optimization: Improved page load speed and website performance.

User-Friendly Navigation: Simplified website navigation and information architecture.

Effective Call-to-Action: Created clear and compelling calls-to-action on the donation page.

Engaging Content Strategy: Developed a content strategy to attract and retain visitors.

Projected Impact:

Increased Donations: The redesigned donation page and compelling storytelling can enhance donations.

Enhanced Brand Awareness: The strengthened brand identity and engaging content helps to increase brand awareness and recognition.

Improved User Engagement: The improved user experience and engaging content leads to increased website traffic and time on site.

Strengthened Community Connection: The inclusion of donor testimonials and impact stories foster a stronger connection with the community