A leading IT hardware provider, faced several critical technical challenges hindering their website's performance and user experience:

Poor Visual Quality: Low-resolution images degraded the website's overall visual appeal and brand perception.

Usability Issues: Inconsistent alignment of headings and icons, along with poorly placed social media icons, disrupted the user journey and hindered navigation.

Performance Issues: Excessive animations and broken hyperlinks slowed down page load times, increasing bounce rates and negatively impacting SEO.

Complex Information Architecture: A cluttered layout with over 100 pages, including subpages, overwhelmed visitors and made it difficult to find specific products or information.

Solution:

Vision71 Technologies conducted a comprehensive technical audit and provided tailored recommendations to address the aforementioned issues:

Visual Optimization: Replaced low-resolution images with high-quality, optimized images to improve page load times and overall visual appeal.

User Interface and User Experience (UI/UX) Improvements: Implemented a more intuitive layout, aligned headings and icons, and strategically placed social media icons to enhance user experience and navigation.

Performance Optimization: Minified CSS and JavaScript files, optimized images, and reduced the number of HTTP requests to improve page load speed. Fixed broken hyperlinks and adjusted animation timing to ensure a smoother user experience.

Information Architecture Redesign: Proposed a simplified information architecture, categorizing products effectively, implementing a robust search function, and using clear and concise navigation menus to guide users through the website.

Key Technical Features:

Image Optimization: Improved website performance and visual appeal.

UI/UX Enhancements: Improved user experience and navigation.

Performance Optimization: Increased website speed and reduced bounce rates.

Simplified Information Architecture: Improved website organization and search functionality.

Projected Impact:

Elevate Brand Perception: Enhance the overall brand image through improved visual quality and user experience.

Improve User Engagement: Reduce bounce rates and increase time on site by providing a more intuitive and efficient user experience.

Enhance Website Performance: Improve page load speed and search engine optimization.

Lay the Foundation for Future Growth: Simplify information architecture and improve user experience to set the stage for future expansion and increased conversions.